How to Get the Edge with Retail Analytics in 2023

Retailers are getting ready for a new year amidst the looming shadows of an approaching recession and the recursion of Covid. Businesses that have already embraced a fully digital process along with robust data analytics and also mastered an omnichannel marketing strategy are set to gain a competitive edge in 2023. Insights mined from their rich data sources may be the much-needed ‘Brahmāstra’ for them to move ahead of the curve, replanning and repurposing their business with agility, optimizing their operations, improving customer experiences, and thus, effecting an increase in sales and profits.