How business intelligence can help logistics companies during the festive season

Festive season has just kickstarted in India and we are already seeing a surge in the number of online shoppers everyday. This shift in the shopping behaviour has prompted even the traditional stores to provide online sites and apps to tap into the ecommerce bloom. As buyers throng online platforms to shop, it has become imperative for logistics companies to scale and support this rush. Logistic companies are adopting business intelligence and analytics to streamline their operations and meet seasonal spikes efficiently. Let us look at how business intelligence is enabling logistics companies to become more efficient and profitable.